Peter Berger's heretical imperative Essay Example | Topics and Well Written Essays - 1000 words - 1

Peter Berger's heretical imperative - Essay Example According to Berger, pluralism is â€Å"a situation in which there is competition in the institutional ordering of comprehensive meanings of everyday life† (Oldmeadow, 2010, p.33). Because of uncertainty, there are unsteady, inconsistent and erratic plausibility structures, particularly those of religion. Berger argues that religion becomes a matter of choice, which he best refers to as a â€Å"heretical imperative† (heresy). According to Peter Berger, there are three contemporary responses to the crisis that modernity thrusts religion into, which include deduction, reduction as well as induction. Berger denounces deduction, which entails the reaffirmation of influence of a sacred ritual against secular authority (Esposito, Fasching & Lewis, 2011). He also rejects reductionism, which reinterprets a sacred ritual on the basis of secular authority. In rejecting the two responses, Berger supports the third approach, which is induction. His belief is that the crisis facing religion is a product of the sterile antithesis of neo-orthodoxy and secularism (Woodhead Heelas & Martin, 2001). He believes that by shunning both deductive and reductive approaches and adopting inductive approach, the crisis can be triumphed. In The Sacred Canopy: elements of a sociological theory of religion, Berger explore the relationship between human religion and world-building. The society is presented as dialectic because it is considered as a human invention. Society is produced by man. Also, man is also portrayed as a product of the society. Society precedes human life and also succeeds it. That is, society existed before human birth and will persist after his death. Man cannot exist without society and without man, society cannot exist. This exhibits the dialectic nature of the society. Berger argues that pluralism undermines stable belief (Berger, 1979). Pluralism is the cause of secularisation. According to Berger, the basic dialectic process

Writing Successful Essays Essay Example | Topics and Well Written Essays - 1500 words

Writing Successful Essays - Essay Example Coca-Cola became an international sensation and with the use of celebrities and now further trough their mobile units to connect more with people (dbase media, Coca-Cola Takes New Marketing Strategy) the brand has made good use of advertising. It also cosponsored major sports events such as the super bowl to its advantage. Through the expansion the company has made in setting up factories in developing countries Coca-Cola is able to cut down their cost of production due to cheap labor. However, the do manage to help the economy by creating new jobs as in Africa where 12000 jobs plus have been created (Coca-Cola, Supporting Small Business Development) and they donate a large amount to charity as well. Thus Coca-Cola not only manages to target their consumers through savvy use of advertising and marketing all the while increasing their sales but also helps the local economy of the countries they sell in making it an overwhelming brand. Following the three major concepts provided below as headings, create a model of argument structure by filling in more concepts related to the ones given here, then write down an argument about the structure you have created. Large corporations such as Coca-Cola have invested a large amount in taking the company from its small town business to a multi national corporation that it is today. With the expansion of the business the company has sought to set up factories in areas where it benefits them most in terms of costs and consumption. On the other hand, how exactly do companies such as these effect the economic health of the nation in which they build factories or decide to sell in. These effects could both be positive or negative. Coca-Cola has, from the time of its humble birth in 1886, till now has managed to take up a large amount of the global market for soft-drinks. It was concocted by Dr. John Stith Pemberton who sold the mixture at the local pharmacy at a